AI ROOTED
PROCESS
Orchid learns with every interaction. The AI includes a continually updated database of over 500 million machine profiles which Orchid utilizes to deliver highly aligned online audiences to its clients.
GROW
PROFIT
Demographic guessing is superseded. Orchid actualizes intent by foraging key indicators of a buying behavior before a decision. Real-time results capitalize on early signs of purchase history to grow intuitively.
OWN YOUR
AUDIENCE
Reveal real audiences. Cultivate a complete study based on buyer intent research and reach future customers in their true digital landscape.
Industries
Retail
Financial
Healthcare
B2B
Non-Profit
Education
Recruiting
Hospitality
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Financial
Orchid Technology grows online investments and expectations
Opportunity:
The Arkansas State Treasurer’s Office had a two-year goal to attain a $200 million increase in the state’s 529 tax-deferred education savings program. The Treasurer’s Office utilized Orchid technology to implement online conversion strategies that would generate the investment the traditional plan lacked.
Previous marketing centered on a target audience based on anecdotal evidence. After placing site-wide and conversion pixels, Orchid captured traffic to the client’s website and gained the insights needed. It revealed that the top-scoring audience was the opposite of previous assumptions. Orchid’s AI discovered that men over 55—not new moms—were the largest contributors.
An intelligent campaign, combining both digital and traditional advertising, was created. It targeted the real audience by serving ads to an older, educated male-centric audience on platforms frequented by this demographic.
Results
$158 Million generated in deposits within 4 months. From August to November 2019, 75% of the campaign’s two-year goal was met. Arkansas 529 Savings Plan deposits are $958 Million—and still growing.AI Based Process
2 Pixel fires to initiate AI Consumer Research
3 Creative is developed so it speaks to your ideal customer based on the research
4 GROW your customer base; ensuring your ads are in front of NEW potential consumers that share the same online behaviors as previous converters.
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OWN YOUR AUDIENCE
Discover insights to inform every business decision
Better decisions are data-based. Bypass any business roadblock with a 1st-party data marketing roadmap to locate the best-performing advertising landscapes.
The human brain easily adapts to the unknown, through a world of context based on predictions from past experiences. Orchid’s AI-rooted operating system does the same thing—but faster and more efficiently.
Discover new audiences while learning more about existing ones through patterns and trends among consumers.
TARGETING: Empower with scale and accuracy to tap into hidden audiences that drive growth.
CREATIVE: Engage your brand with effective messaging, content, and consumer intent that resonates with high performing in-market audiences.
TRADITIONAL MEDIA: Boost your reach by comparing data learned to better engage audiences across multiple platforms: TV, Radio, Print & Outdoor.
MARKETING: Relate to your highest performing customers with an advanced and structured understanding of buyer behavior.
GROWING PROFIT
We measure what matters
Analyze your share of the market with in-depth and transparent reporting. A blueprint that matches product and consumer intent.
Demographics do not matter when commonality exists among audiences.
By associating ideas, emotions, places, people, and objects – Orchid taps into real consumers to grow profit. Comprehensive audience and competitive insights reveal what it takes to convert every new opportunity.
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Breakthrough technology that doesn’t break the bank
Orchid uses AI technology to generate growth at any stage, from startups to heirloom enterprises. Orchid is the catalyst needed to thrive now in the digital ecosystem. The question is: how quickly do want to grow?
All Monthly Subscriptions Include:
- Site Traffic & Sales Volume Evaluation
- Comprehensive Research
- Audience Insights
- Marketing Consultation
- Creative Concept
- Online Advertising Portfolio
- Transparent Reporting
- Competitive Analysis & Targeting
Monthly Investment Levels:
Seed: 5k – 10k
Startups and emerging brands that want to build sustainable conversions over time.
Grow: 10k – 20k
Established brands that want to scale conversions at a more rapid pace.
Bloom: 20k +
Legacy brands that want to quickly invigorate conversions with higher ROI and lower cost per acquisition
